FAQ – Frequently Asked Questions
- What distinguishes 28BLACK from other energy drinks?
- How much caffeine is in 28BLACK?
- How much taurine is in 28BLACK?
- What material is 28BLACK made from and how is the can disposed?
- CALIDRIS 28 was founded in 2008. Who stands behind the company?
What distinguishes 28BLACK from other energy drinks?
28BLACK is considered purely natural and contains the Brazilian açaí berry. This makes 28BLACK the first energy drink based exclusively on natural ingredients, without taurine, inosit, and glucoronolactone, as well as any kind of artificial flavors, colors and preservatives. Because of this, 28BLACK does not taste synthetic. Instead, it tastes refreshing and natural.
The typical bubble gum taste that many consumers dislike is completely absent in both 28BLACK and its sugar-free version, 28WHITE. In contrast, its refreshingly fruity and natural taste is the trademark of 28BLACK.
How much caffeine is in 28BLACK?
With 32 mg/100ml, the caffeine content in 28BLACK corresponds to approximately one and a half cup of filter coffee per can.
In general, caffeinated beverages should only be consumed in moderation. Hence, energy drinks, too, should not be consumed in large quantities. For children, pregnant women and caffeine-sensitive persons, energy drinks are not suitable. This is considered in the marketing of 28BLACK, whose target age group is defined as 25+.
How much taurine is in 28BLACK?
28BLACK relies on natural substances and does not contain any taurine.
CALIDRIS 28 was founded in 2008. Who stands behind the company?
CALIDRIS 28 AG is an international holding company based in Luxembourg and was founded in 2008. From there, it distributes its premium lifestyle products to markets in Europe, Asia, the U.S. and the Middle East.
Responsible for the international sales business is CEO Karsten Böhrs, former Director of Sales and Logistics at Axel Springer AG and former member of the board of directors of PIN Group AG.
The national business around the market penetration in Germany is headed by Sandra Böhrs, Managing Director of CALIDRIS 28 Deutschland GmbH, based in Berlin, and Vice President of International Marketing, CALIDRIS 28 AG.
